Media Experience - Denver, Colorado

Out of Home Advertising

The Out-of-Home Media category encompasses multiple forms of media from billboards and bus boards to car wraps, direct mail, and text messaging. New products are emerging almost daily, and it is difficult to know what consumers will respond well to and what they will reject. For our media experts, we are there to give our clients sound advice before investing in this highly volatile category.

• Out of Home (Billboards)
  For most of our clients, billboards are a very strategic part of their campaign in a few different ways: on a location specific basis, on a qualitative basis, or on a market wide basis to either drive traffic to a particular location, target a specific audience or increase overall awareness in a market. We are active in several markets, seeking ideal locations for each of our client's particular goals.
• Transit
  Transit advertising is a combination of boards inside commuter buses, on the outside or backs of commuter busses, on bus benches or bus shelters. We have a few clients utilizing each of these options to promote general brand awareness for their products or to announce new product launches.
• Direct Mail
  In general, we work with a 3rd Party vendor to provide expertise on purchasing lists for this medium. However, for a few clients we negotiate this as part of an added value package with publications we work with to use their subscriber lists to send marketing pieces that coincide with the campaign we are running in those publications. We are using this approach with approximately 20 of the magazines we are presently working with.

We have the experience, talent and desire to develop smart, innovative programs for you. We are ready to help you unleash the power of outdoor media to grow your business!

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