The Media Team
We executed a national business-to-business campaign aimed at top-level executives and decision makers educating them on new concepts in Health Care. This marketing initiative that focused on Human Resources Executives and CEO's to generate awareness about “Self-Funded” options for health insurance coverage.
In addition, we have also provided media buying services to a Hospital network with several locations across the country. Each media schedule was custom tailored to the particular area each hospital was located, blending the appropriate mix of TV, radio and newspaper to increase patient preference.