Media Buying Service - Denver, Colorado

Cosmetics Industry

We have worked with a major Brand of cosmetics and fragrances to increase brand awareness while decreasing their ad expenditures. We accomplished this through tough negotiating on their national print campaigns. We were able to use the savings in print to develop a very successful Internet program to encourage trial of a new fragrance.

Here are some examples of our rate negotiations:

Publication Negotiated Discount
Allure 20%    
Elle 48%
InStyle 25%
marie claire 30%
Fitness            55%
Good Housekeeping  49%
Ladies Home Journal            58%
Shape  43%

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