The Media Team
We have worked with a major Brand of cosmetics and fragrances to increase brand awareness while decreasing their ad expenditures. We accomplished this through tough negotiating on their national print campaigns. We were able to use the savings in print to develop a very successful Internet program to encourage trial of a new fragrance.
Here are some examples of our rate negotiations:
| Publication | Negotiated Discount |
| Allure | 20% |
| Elle | 48% |
| InStyle | 25% |
| marie claire | 30% |
| Fitness | 55% |
| Good Housekeeping | 49% |
| Ladies Home Journal | 58% |
| Shape | 43% |